What is traditional Marketing ?

Traditional marketing is a technique that consists of using media such as radio, television, newspapers and advertising posters to spread your message and present your product/service. The principle of traditional marketing is for a company to go to the consumer: it is outbound marketing or outgoing marketing. Here are some advantages and disadvantages of this classic marketing :


Advantages :

  • The use of viable and quality media
  • Consumer targeting is much more local
  • The transmission of the message is easy and fast

Disadvantages :

  • Very high costs
  • Difficulty in measuring its ROI
  • The dissemination of the message is limited to a well-defined geographical area
  • Traditional marketing is selective and therefore not accessible to all
  • Unidirectional target interaction


What is digital Marketing :

Digital marketing is a new form of marketing that uses multiple digital media to deliver a message. It is carried out via the internet and through the use of media such as social networks, blogs, websites, emailing, etc. Unlike traditional marketing, which has the principle of going towards the consumer or outbound marketing, marketing digital rather attracts the customer through the quality of the content produced, hence inbound marketing or incoming marketing.


Advantages :

  • Cost of marketing campaigns very low
  • Bilateral advertiser/customer or target interaction
  • Possibility to measure its Return on investment
  • The virality of digital media
  • Dissemination of ads effective, fast and extends over the long term
  • Ability to adjust the digital strategy throughout the campaign
  • Hearing accessible to all and at all times


Disadvantages :

  • Campaign tracking requires more time
  • Webmarketing requires more skills

To sum up :

Digital marketing is a branch of marketing that uses new means of communication offered by the internet. To evolve in digital marketing, it is essential to understand the basics of general marketing and traditional marketing. A specialization in digital media will be essential if you want to develop your online business and target customers around the world using this new type of marketing.